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The Talent Fair is back on 6 October 2026! Sign up for the Talent Fair 

Lazare Kids

Pourquoi la création de LAZARE ?

Papa de 2 garçons, je trouvais difficilement la bonne paire de chaussures pour mes enfants.
Je recherchais ce qu’il y a de mieux et au prix juste pour mes petits mecs.
C’est comme ça qu’est venue l’envie de concevoir le bon compromis pour les tout petits.
Des chaussures qualitatives, au bon prix, respectant la santé des enfants et l’environnement.

Des chaussons de bébé pensés avec les mamans…

Durant les premières années d’un bébé, ses os, ses ligaments et ses tendons se développent. Pour favoriser sa croissance, le bébé doit marcher pieds nus le plus souvent possible. Cela lui permet de renforcer ses muscles et de fournir une position naturelle à ses os. Mais des contraintes, tel que le climat par exemple, ne permettent pas toujours de telles pratiques. Le choix des chaussons pour bébé est alors primordial.

Afin de proposer un produit esthétique et fonctionnel, il est nécessaire de comprendre et d’anticiper les besoins de l’utilisateur. Dans le cas présent, les chaussons et les chaussures pour enfant s’adressent à deux cibles distinctes : l’enfant lui-même et ses parents. Le défi est donc double : nous devons répondre aux exigences des parents et satisfaire les besoins de l’enfant.

Pour y parvenir, nous avons réalisé une enquête auprès d’un panel de 330 mères de famille ayant des enfants âgés entre 0 et 4 ans. Au cours de cette étude, nous leur avons présenté 12 modèles de chaussons, chacun ayant des caractéristiques différentes (forme, matière, coloris, type de fermeture…). 60% des mamans rencontrent des difficultés à trouver une paire de chaussons adaptée à leur bébé. 2/3 parmi elles affirment que les chaussons sont souvent trop larges ou trop étroits. Enfin, 90% d’entre elles privilégient une fabrication en cuir.
Lazare Kids
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