Conference: Building a B2C Brand That Makes a Difference
Creating a product is one thing. Creating a brand that seduces, builds loyalty and grows, that’s a real challenge.
For 1h30, Fanny de FASCENT shares her unfiltered feedback on creating and developing a BtoC brand:
- How to define your positioning and build a strong identity
- How to develop a product that really sticks to market expectations
- What distribution strategies to adopt to grow effectively
- And how to surround yourself, partner, and learn through the challenges of everyday entrepreneurship
An inspiring, concrete and caring retex, aimed at all those who want to launch, structure or grow their BtoC project.
An hour and a half to leave with keys, ideas and a healthy dose of entrepreneurial energy.
About Fanny Fortin
Passionate about scents since childhood, Fanny has made olfaction her playground and vocation. After graduating from a business school, she moved into the world of perfumery, between prestigious brands (Guerlain, Carven) and composition houses such as CPL Aromas and Firmenich.
Through her experiences, she educates her nose, trains herself in contact with experts and refines her olfactory sensitivity. She soon realized how intimidating and opaque the world of perfume could seem. She then imagined FASCENT as a response to this observation: a bold and joyfully uninhibited brand, which transforms perfume into a tool for style and personal expression: modular, instinctive, alive.