Differentiall

"Developing video games today costs more in time and money than ever before. Game development costs are doubling with every console generation: publishers hit US$100 million budgets per game for recent big PS4 titles, and are predicted to be spending US$200 million per PS5 game. Increasingly larger game worlds demand higher graphical fidelity, which means more game assets to render - an AAA game’s world average size is 518 square kilometers, and populating such space with assets requires time.

Video game companies are generating the highest number of game assets per day in history and still cannot keep up with the industry’s demand, finding themselves in a distribution spiral. Unable to ship a game on time, studios opt to delay game releases by months, sometimes years. In 2022, more than 50 AAA game releases were delayed. The delays make the total cost of production even higher, all without a reliable forecast about the game's success with players.

Even the most resource-rich studios fail to ship games on schedule and live up to players’ expectations. Today, more than ever, game developers need new instruments to assist them with content production.

At differentiall, we build ML-powered tools that help game developers create unique game assets and visual content faster. In 4 steps, our users can generate content personalized to their needs.

Step 1. Upload media references that reflect your visual needs
Step 2. Ask to generate the content you envision
Step 3. Explore 100+ personalized outputs generated in near-real-time
Step 4. Export and integrate select outputs into your workflow

We aim to reduce game development costs by:
helping to create content faster
allowing to make customized unique content
enabling real-time collaboration between executives and creatives."